Privacy Policy

Mirai Life Pte Ltd Privacy Policy

Last Updated: Nov 15, 2024

Welcome!

Welcome to Mirai! We’ve made every effort to write this policy in plain language, avoiding complicated legal jargon or technical terms whenever possible, and we’ll explain them when needed. If anything is unclear or if you have suggestions on how we can make this policy easier to understand, please reach out to us here.

At the core of everything we do is our commitment to enhancing the health and well-being of those using our products and services. WIth the mission to create the best self-improvement game, our team embarked on a journey to create Mirai, a game that actually connects you and your goals in meaningful ways - leading to real improvement in your lives. We genuinely care about helping you become the best version of yourself. We want your self-improvement journey to be fun, filled with constant motivation, while making friends and enjoying the journey along the way.

Mirai Life Pte Ltd (“Mirai,” “we,” “us,” or “our”) offers a mobile application where you can create and level-up habit cards that feature an avatar in your likeness practicing specific habits you want to develop. We believe that the best path to self-improvement is by approaching habits in the same way games are played: visually immersive, and played with a lot of passion, dedication, and most of all fun.

For the purposes of this Privacy Policy, our mobile application (the “App”), the website http://www.miraihabits.com (the “Site”), and any related products and services, are collectively referred to as the “Services”.

This Privacy Policy describes what personal information we collect about or from you through our Services, how we process, use, and share that information, and your choices regarding our data practices. Before using the Services or sharing any personal information with Mirai, please review this policy thoroughly and contact us for any questions or concerns. By using the Services, you agree to the practices outlined in this Privacy Policy. If you do not agree with (or cannot comply with) all the terms in this Privacy Policy, kindly refrain from accessing or using the Services.

The Reason We Store Data

Why do we retain data in the first place?

To Provide Key Services

We store data to deliver essential functions, such as enabling access to your account across multiple devices and keeping a backup for recovery purposes.

This data retention ensures you can seamlessly use the Services and have a reliable experience.

To Improve Our Products for You and Others

We use data to understand and improve how our products work, helping us make them more effective and beneficial for everyone.

Our mission – “To create the best self-improvement game that connects you and your goals in meaningful ways - leading to real improvement in your lives.” - requires us to constantly evolve. Data analysis plays a critical role in achieving this, all while prioritizing privacy and earning your trust.

The Information We May Collect and Store

To deliver our Services and enhance our self-improvement tools, we may store certain information as described below. Our goal is to be transparent about what we collect, when we do it, and why, so you can feel safe and confident in using our Services. If anything here isn’t clear, please reach out to us here.

Identification Details

We collect and store basic identification information, including your name, email address, and, in some cases, your birthdate.

Payment Information

Our payment processors handle your financial information, such as card numbers and authentication details, to complete transactions. We only store a secure, tokenized version of this information. Our servers do not keep raw payment card data.

Communication Records

If you reach out with questions or feedback, or respond to surveys or research inquiries, we may store these communications to improve our Services.

Purchase and Browsing History

We keep a record of products and services you browse or purchase, such as Premium subscriptions, to tailor our offerings to your interests.

Social Media Interactions

We engage with users on social media platforms like Instagram, TikTok, Discord, Facebook, and LinkedIn. Depending on your settings, we may receive personal information when you interact with us on these pages. Additionally, these platforms may provide us with usage data and analytics.

Internet Activity Information

Device Details

We automatically capture details about the device you’re using, including the make and model, operating system, browser type, IP address, and unique identifiers. This data is common across most online services that connect to a server, and we’re required to inform you about it here.

Service Usage

We log how you interact with our Services, such as the content you view, features you use, and the timing and frequency of your activities. We partner with third-party providers to analyze this information, and you can view their privacy policies here.

Location Estimate

Based on your IP address, we may obtain an approximate location when you use the Services. This is often provided automatically by our third-party service partners.

Email Engagement

We track when and if you open or click links in the emails we send, information that is typically available to us through our email service providers.

Technologies We Use to Collect Online Activity Data

Cookies

Small text files placed on your device that help identify your browser, store settings, and remember your preferences. Cookies assist with smooth navigation, enable specific features, track usage patterns, and support online advertising.

Local Storage (e.g., HTML5)

Technologies like HTML5 allow us to store larger data on your device, often beyond the browser itself, for specific apps or features, providing functionality similar to cookies.

Web Beacons (Pixel Tags/Clear GIFs)

These tiny graphic images help us track when a page or email has been viewed or when particular content was clicked, allowing us to measure engagement and activity.

How We Use Your Information

The information we collect is used for the following purposes:

Service Improvement

We use data to make our platform better for you and others who could benefit. This includes:

Enhancing Features

Developing and refining the Services and creating new functionality.

Personalizing Experiences

Tailoring the Services to suit your needs and preferences.

Generating Insights

Analyzing de-identified and aggregated data to understand trends and improve outcomes.

Example

For example, we may record activity counts or actions you’ve taken on the Services. By analyzing this aggregated data across all users, we can identify which features are most effective and how to optimize them to make one’s goals for self-improvement more achievable, efficient, sustainable, and fun.

Service Delivery

To ensure the smooth operation and security of our Services, we may:

Provide and Maintain Services

Operate and secure the platform, ensuring functionality.

Account Management

Create, authenticate, and maintain your account.

Process Transactions

Handle payments securely through trusted third-party processors.

Communication

We use your information to keep you informed and supported, including:

Administrative Updates

Notifying you about changes to terms, policies, or important service updates.

User Support

Addressing your questions, feedback, or concerns.

Marketing and Advertising

We use your information to share our Services and help more people, including:

Direct Marketing

Sending you promotional emails about offers, events, or special deals.

Promotional Campaigns

Running advertisements with third-party providers to reach new audiences. We share only the minimum information necessary to analyze and improve campaign performance.

Your Choices

You have control over marketing preferences, which you can adjust in the settings section of the App, or directly unsubscribe through the emails you may receive.

Compliance and Protection

We may use your information to ensure legal compliance and safeguard everyone’s rights, including:

Legal Obligations

Responding to subpoenas or government requests.

Protecting Rights and Safety

Ensuring the privacy, safety, and property of our users, company, and others.

Audits and Investigations

Verifying compliance with policies and regulations.

Preventing Fraud and Abuse

Detecting and deterring unauthorized or harmful activities, including cyberattacks and identity theft.

Sharing of Information

We prioritize the protection of your personal information. We do not sell, rent, license, or lease it to third parties. However, there are certain situations where we may need to share your data, as outlined below:

How We Share Your Information

Service Providers

We share information with trusted third-party providers who support the functionality of our Services. We ensure these service providers adhere to strict security standards that match our own. These include:

Hosting and email service providers
Advertising and marketing platforms
Payment processors
Customer support tools
Analytics services

Professional Advisors

Personal information may be shared with our legal, financial, and other professional advisors when necessary to facilitate their services.

Business Transaction Partners

In the event of a merger, acquisition, financing, reorganization, bankruptcy, asset sale, or similar transaction, we may share your personal data with relevant parties. This includes potential counterparties and successor entities that assume ownership or management of our business.

Government Authorities

We may disclose your personal information when required to comply with legal obligations, such as court orders, subpoenas, or government requests, or to ensure compliance with applicable laws.

Affiliates

We may share data with our affiliates, including entities that control, are controlled by, or are under common control with our company. These affiliates use the shared information in line with this Privacy Policy.

How You May Share Your Information

Through the Services, you have control over whether and how your personal information is shared with others:

With Other Users and the Public

When you post content or participate in public interactions, such as forums or shared activities, the information you share may become visible to others.

On Social Media Platforms

Suppose you choose to share content from our Services on social media: In that case, your personal information may be shared based on your platform settings or based on the information contained within the media you share (i.e. pictures and videos.

With Your Explicit Consent

In situations where additional sharing is required, we will only do so with your clear and explicit permission.

We do not sell your personal data for monetary gain. Our current business model is supported by subscriptions and direct contributions from users, allowing us to avoid running third-party advertisements on our platforms.

Commitment to User Privacy

Personal Information Retention

We retain your personal information only as long as it is necessary to fulfill the purposes outlined in this Privacy Policy. Once the information is no longer needed and we are not legally required to retain it, we securely delete or anonymize the data.

Children and Privacy

Our Services are not intended for children under the age of 13, and we do not intentionally or knowingly collect personal information from individuals in this age group.

If we become aware that personal data from a child under 13 has been collected without the legally required parental or guardian consent, we will take immediate action to remove that information from our systems.

Information of Job Applicants

When you apply for a position with our company, we collect and process the information you provide as part of your application. This includes:

Personal Details

Such as your name and contact information.

Professional Background

Including your skills, qualifications, educational achievements, work history, and any other details shared in your resume or during the interview process (which may be recorded).

Optional Demographic Information

If voluntarily provided, we may collect diversity-related details.

In some cases, we may conduct background checks and receive relevant information.
We use this information to support our recruitment efforts, evaluate candidates, and manage employment applications. This includes:

Assessing qualifications and suitability for the role.
Analyzing recruitment trends and statistics.
Managing the employment relationship for successful candidates.

In certain cases, we may use or disclose applicant information to:

Enhance our website and recruitment processes
Comply with legal obligations, including responding to subpoenas or warrants
Protect and enforce the rights, property, or safety of our company, employees, or others.

This information helps us ensure a fair and efficient hiring process while maintaining compliance with relevant laws and protecting the integrity of our operations.

Background Checks

Links to External Websites

Our Services may include links to external websites or platforms not operated or controlled by us, such as social media platforms and other third-party sites (“Third-Party Sites”). Any information you share with these sites is governed by their respective privacy policies and terms of service, not by our Privacy Policy. We provide these links for convenience and do not imply endorsement or review of these external sites. For details about how Third-Party Sites handle your information, please refer to their privacy practices directly.

Protecting Your Information

To protect your personal information, we strive to store only the data necessary to deliver our Services and achieve our mission of promoting health and well-being worldwide. Where data must be retained, we implement technical, organizational, and physical safeguards to protect it from unauthorized access or misuse. However, no security measures are completely foolproof, and we cannot guarantee absolute protection. By using our Services, you acknowledge and accept this risk.

Deleting Your Information

You have the ability to delete your personal information directly within the Services at any time. For instance, in the Mirai App, follow these steps:

Go to Settings
Scroll to and then select Delete Account.

This will effectively delete your account and all data associated with it immediately.

You can also request to delete your account by sending us a message via support@miraihabits.com

Your Rights and Choices

Updating or Correcting Your Personal Information

You can request updates or corrections to your personal data to ensure it remains accurate, up-to-date, and complete by contacting us here.

Opting Out of Marketing Emails

You can unsubscribe from marketing communications by using the opt-out or unsubscribe link included in any email we send. However, even if you opt out of marketing messages, you may still receive non-promotional updates, such as account-related or policy communications.

Managing Online Tracking

You have options to control online tracking and reduce personalized advertising. We may collaborate with third-party providers to run promotional campaigns and ensure they reach users who could benefit from our Services. To achieve this, we only share the minimum necessary data to measure and improve campaign performance.

While responsibly managed advertising supports small and independent businesses by leveling the playing field with larger companies, we understand some users prefer to limit online tracking. Below are ways you can take control:

Adjust your browser or device settings to block cookies or tracking technologies.

Opt out of interest-based advertising directly via the tools provided by service providers.

Keep in mind, even after opting out, you may still see advertisements, but they will be less tailored to your interests. Additionally, limiting personalized advertising could impact the ability of smaller businesses to compete effectively.

Managing Cookies and Online Tracking

Here are steps you can take to limit cookies and online tracking, including options for personalized advertising:

Block Cookies

Most browsers allow you to manage cookies, including those used for interest-based advertising or online tracking (commonly called third-party cookies). By default, many browsers accept cookies, but you can change this in your settings.

Opt Out of Online Tracking

You can limit interest-based advertising as explained in our Cookie Policy. This includes opting out of personalized ad services provided by third parties.

Control Advertising IDs on Mobile Devices

Both Android and iOS devices allow you to reduce or disable interest-based advertising through device settings:

Android: Use "Opt Out of Interest-Based Ads" or "Opt Out of Ads Personalization."
iOS: Enable "Limit Ad Tracking."

Use Privacy-Focused Browsers or Plug-Ins

To block cookies and trackers used for targeted advertising, consider using privacy-enhanced browsers (e.g., Brave) or installing plug-ins like Privacy Badger or DuckDuckGo. These tools can block third-party cookies and trackers. You can also use browser add-ons to opt out of services like Google Analytics.

Platform-Specific Opt-Outs

Several platforms like Google, Apple, Instagram, TikTok and FaceBook provide their own tools to manage ad preferences. You can often control personalized ads on these platforms through their settings pages.

Important Notes

Device/Browser Specific

Many opt-out mechanisms are specific to the browser or device you are using. You’ll need to repeat the opt-out process on each browser or device you use.

Impact on Advertising

While opting out reduces personalized advertising, you will still see ads. However, these ads may be less relevant to your interests.

Why It Matters

Personalized advertising helps sustain many small and medium-sized businesses, enabling them to compete with larger companies and reach relevant audiences. While concerns about misuse exist, many third-party services aim to strike a balance between respecting privacy and providing meaningful ad personalization. The choice to opt out is yours, and we provide these tools to help you make informed decisions.

Requests About Your Personal Information

We provide options for you to manage how your personal information is handled. Here are your rights regarding the data we control:

Access to Information

You can request details about how we collect and use your personal information. This Privacy Policy already includes much of this information for easy access. You may also request a copy of your personal data, which we will provide in a portable, machine-readable format, where applicable.

Correction of Information

If your personal information is inaccurate or outdated, you can request corrections to ensure it is accurate and current.

Deletion of Information

You can request the deletion of personal data that is no longer necessary for providing our Services or fulfilling other lawful purposes.

Alternatively, you can delete your information directly within the Services as described in the Deleting Your Information section.

Additional Rights

You may have other rights, such as the ability to object to or request restrictions on how we use your personal data. In certain cases, you may also withdraw your consent for specific uses of your information.

How to Make a Request: To make a request regarding your personal data:

Email us or write to us as specified in the bottom of this page.
We may ask for information to verify your identity before processing your request.
We are committed to respecting your rights and ensuring no discrimination against you for exercising them.

Limits on Your Choices: In some situations, we may not be able to fulfill your request, such as when:

It infringes on the rights of others.
It affects our ability to provide the Services you’ve requested.
It conflicts with legal obligations or the enforcement of our rights.

If you are dissatisfied with our response to your request, you can submit a complaint by contacting us as outlined in the Contact Us section.

Do Not Track Signals: Some browsers allow users to send "Do Not Track" (DNT) signals to websites they visit. At this time, we do not respond to these signals. For more information about DNT, visit All About Do Not Track.

Singapore Privacy Rights

Since our company is based in Singapore, privacy rights are governed primarily by the Personal Data Protection Act 2012 (PDPA), which regulates how organizations handle personal data. Here’s a breakdown of relevant sections, particularly with regard to international data transfers, access and correction rights, and opt-out mechanisms.

International Data Transfers

Since we are based in Singapore, your data will be stored and processed here in compliance with local regulations. In certain cases, we may transfer your personal data to our affiliates or service providers outside Singapore. When this happens, we ensure that all necessary safeguards are in place to protect your data, as required by Singapore's Personal Data Protection Act (PDPA). If you would like more information on these transfers and safeguards, please contact us using the information provided in the Contact Us section.

Access and Correction Rights

In line with Singapore's PDPA, you have the right to request access to the personal data we hold about you and to request corrections if any information is inaccurate or outdated. To make such a request, please reach out to us, and we will respond within a reasonable timeframe. Please note that a minimal administrative fee may apply for access requests.

Opt-Out Mechanisms

In accordance with Singapore's PDPA and the Do-Not-Call (DNC) Registry, you may opt out of receiving marketing communications from us at any time. To do so, please Contact us directly, and we will promptly remove you from our marketing lists. If you are registered with the Singapore DNC Registry, we will ensure that we comply with your DNC preferences.

Transparency in Data Use

As part of our commitment to transparency under Singapore’s PDPA, we inform you of the purposes for which we collect, use, or disclose your personal data. Should you wish to know more about how your personal information is shared, please feel free to contact us.

Consent Obligation

We collect, use, and share your personal data only with your consent or as required by law. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. Should we require additional information, we will seek your explicit consent and explain how the information will be used.

Data Retention Limitation

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Once no longer needed, we will take steps to securely delete or anonymize your data.

Data Protection Obligation (Security Measures)

We implement robust security measures to protect your personal data from unauthorized access or misuse. This includes the use of encryption, access controls, and regular audits to ensure data safety.

Complaint and Dispute Resolution

If you have any questions, concerns, or complaints regarding how we handle your personal data, please contact us directly. We take privacy-related concerns seriously and will respond promptly to address your needs.

Data Protection and GDPR Compliance

We prioritize the security and privacy of your personal information. If you are an EU or EEA resident, your data is processed in accordance with the General Data Protection Regulation (GDPR). Here’s how we handle your data to comply with GDPR standards:

Data Storage

Legal Basis for Processing

We collect and process your data based on one or more of the following legal bases:

Your consent, where required.
The necessity of processing to perform a contract (e.g., providing our services).
Compliance with legal obligations.
Legitimate interests, such as improving our services and ensuring security.

User Rights

As an EU or EEA resident, you have the right to:

Access the personal information we hold about you.
Request correction or deletion of your data.
Object to or restrict certain data processing activities.
Withdraw consent for data processing where applicable.
Request your data in a portable, machine-readable format.

To exercise these rights, please contact us using the details provided in the Contact Us section of this Privacy Policy.

Data Transfers

If personal data is transferred outside the EU, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your information.

Security Measures

We implement robust security measures, including data encryption and regular audits, to protect your information against unauthorized access, loss, or misuse.

For more details about your rights under GDPR, or to address any concerns regarding your personal information, please contact us.

Changes to the Privacy Policy

This Privacy Policy is effective as of the "Last Updated" date listed at the top. We may occasionally update this policy, with or without prior notice. By continuing to use our Service after any updates, you agree to the revised terms. Please note that, where allowed by law, our handling of your information follows the version of the Privacy Policy active at the time your data was collected. We encourage you to check this Privacy Policy periodically to stay informed.

How to Contact Us

If you have any questions about our Privacy Policy or information practices, don’t hesitate to contact us at support@miraihabits.com with “Privacy Policy” in the subject line.

Mirai Life Pte Ltd

68 Circular Road #02-01

Singapore (049422)